About us
Good teams deserve better than spending their day on repeat.
We built, scaled, and sold businesses. And every time, repetitive work was the biggest drain on time, budget and headspace.
Founder
Hi, I'm Malu.
I spent years running multiple businesses at the same time. And everywhere I looked, I saw the same thing: good teams spending most of their day on work that followed the exact same pattern every time.
I was that founder. Scaling with manual processes, constant hiring, endless training, and the nagging fear that one person's absence would break everything.
I built AP22 because I knew there was a better way. Together with Josh Deiss, we build intelligent custom AI agents that take over the repetitive work no human should be doing anymore - so businesses can finally run the way it was meant to. Focussed on growth, not maintenance.
AP22 is where operations meet intelligence.
Our mission
We believe the best businesses aren't built by doing more. They're built by doing less of the wrong things.
Every hour your team spends on repetitive work is an hour not spent on strategy, relationships, or growth.
Multiply that across a team, across a year, and you start to see the real cost.
AP22 removes that cost. We replace operational drag with AI agents that execute consistently, so your team can finally work at the level they were actually hired for.
Services
Any task that follows a set protocol, we can automate. Here's where we work most.
Customer service
Email & message handling / FAQ responses / Complaint routing / Follow-up sequences
Admin & scheduling
Booking management / Form processing / Data entry / Internal request routing
Operations & coordination
Workflow management / Multi-location tasks / Status updates / Process monitoring
Data & reporting
Data validation / Report generation / CRM updates / Invoice processing
How we work
Four steps. No technical knowledge needed on your side.
01
We map your workflows
We look at how your business runs—where time goes, what repeats, and where things slow down. You walk us through it. We handle the rest.
02
We build your agent
We train an AI agent on your exact processes, your tone, and your rules. It works the way a well-trained team member would, without the overhead.
03
We connect everything
Your agent plugs into the tools you already use: email, phone, CRM, Slack, WhatsApp, Google Workspace, Shopify, and anything with an API.
04
We keep it sharp
Once live, we monitor performance and improve your agent every month as your business grows. No maintenance needed on your end.
Results